Under the auspices of the Brampton Board of Trade the Santa Claus Parade was resurrected as a Community Parade in 1985 and ran in the afternoon of the 3rd Sunday of each November. The Sunday afternoon parade drew crowds of 20,000 to 25,000 along the parade route. In 1995 it was decided by the organizing Committee to alter the timing of the parade to allow for a night parade format. The adjusted timing had the parade commencing at 5:00 p.m. on the 3rd Saturday of November.
The dramatic change in format resulted in an over 100 percent increase in spectators to 45,000 along the route in the very first year. With an expressed goal of expanding the viewership of the parade the organizing committee has consistently made adjustments to the participation, attractions and advertising of the parade to the community resulting in average crowds in excess of 100,000 along the route reaching a Police estimated record crowd of 160,000 for the 2012 parade.
The organizing Committee’s mission of maintaining a safe and entertaining community parade along with the support of our sponsors,and our community partners has resulted in the Brampton Santa Claus Parade becoming the largest single day event in the Region of Peel and the largest night parade in Canada.